PegaWorld 2022
Pega's flagship annual conference needed to signal a reset after two years of virtual-only events — bring energy back, and reframe Pega as a bold, modern SaaS brand rather than a legacy enterprise player. I led the creative concept, "PegaWorld will shift your perspective," and directed its execution across the full attendee journey — signage, stage design, digital campaigns, and swag — coordinating 7 vendors to deliver a cohesive experience for 4,000 attendees.